A lot of thought goes into creating a Brand. Which is a different topic. Branding in Social Media is getting your Company/Image/Persona in front of people in an attractive professional manner so that they will recognize you at a glance. Your Branding should:
- Clearly, delivers the message
- Confirms your credibility
- Emotionally connects your target prospects with your product and or service.
- Motivates the buyer to buy
- Creates User Loyalty