Social Media Platforms

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Facebook provides businesses with various channels where they can engage with targeted users and present their brands, products or services. However, business success at Facebook is achieved not by bluntly selling or pushing your products, but in developing long-term relationships with your audience. It’s still a network of people and not brands or logos. So connecting with real people in a more meaningful way through Facebook can help businesses generate valuable leads that would often end-up as loyal customers or followers.
If you’re looking for a platform where you can quickly send short, direct updates to targeted users, Twitter would be the proper channel to use. Breaking news and trending topics marked with hashtags make it possible for brands to harness this channel made up of more than 255 million monthly users. Twitter is the fourth largest social network in terms of usage, with up to 46% accessing the site every day and use the features and services more extensively than other platforms.
Just like Pinterest, Instagram is another social platform focused on more visual content, except for the difference in user majority. Businesses should take this fact into consideration particularly when planning their content posting campaigns.
Another Google product, the strength of Google+ is its compatibility with other products from the same company, including YouTube, Google Hangouts, Circles and Communities. This makes it an ideal channel for sharing relevant content for targeted users who are present in these resources.
This platform is different form many others in that it essentially hosts microblogs for its users. Individuals and companies, in turn, can fill their blogs with multimedia (like images and short video clips). The fast-paced nature of Tumblr makes it ideal for memes, GIF’s, and other forms of fun or viral content.
Pinterest was originally known as a site where housewives can share recipes, photos of bags, dresses and cosmetics on pinboards during the early days of its conception. Since then, the network has evolved into one of the fastest growing site for sharing visual content that includes photos, images, and videos.
Promoting itself as Europe’s largest social media site, vk.com is essentially the Russian version of Facebook, with the same kinds of profiles, messaging, and games you would expect. Like Facebook, vk.com allows users to enter both personal and professional information about themselves, and to follow or show support for organizations and businesses.
Another professional networking and recruitment site, Xing has the global presence and focus that LinkedIn lacks. Although it can be mistaken for a job search portal, the site actually has a number of features and communities that make it easy to develop relationships with suppliers, colleagues and even thought leaders within industr
Originally intended as a portal where prospective job applicants can connect with managers and executives of various corporations, LinkedIn has evolved as the main social network where professionals and business people can connect and build relationships within the channel. It maintains a more serious atmosphere compared to Facebook or Twitter and focuses mainly on professional, trade or business-related discussions and sharing of information.

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